Branding, creative direction and website redesign for a tech startup

 

Squirrels is a tech startup offering screen mirroring and digital signage solutions.

The rebrand aimed to create consistency across the Squirrels brand and its three main products: Ditto, Reflector, and AirParrot. To achieve this, I used a brand color from each product to create a vibrant, abstract gradient background.

I also updated the Squirrels brand color from blue to bright purple for better alignment with the other products.

After finalizing the branding, I redesigned each page of the company website.

Before rebrand

 
 

After rebrand

Conference Material

Squirrels participated in InfoComm 2021 – a major conference that highlights the latest in audiovisual technology. I designed multiple pieces of content including a full booth display, a 30-foot outdoor banner, and a company brochure.

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Ditto Rebrand

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Reflector Rebrand