
Branding, creative direction and website redesign for a tech startup
Squirrels is a tech startup offering screen mirroring and digital signage solutions.
The rebrand aimed to create consistency across the Squirrels brand and its three main products: Ditto, Reflector, and AirParrot. To achieve this, I used a brand color from each product to create a vibrant, abstract gradient background.
I also updated the Squirrels brand color from blue to bright purple for better alignment with the other products.
After finalizing the branding, I redesigned each page of the company website.
Before rebrand
After rebrand




Conference Material
Squirrels participated in InfoComm 2021 – a major conference that highlights the latest in audiovisual technology. I designed multiple pieces of content including a full booth display, a 30-foot outdoor banner, and a company brochure.