Branding and UX for a virtual conference

CypressConf is a virtual conference on test automation that Cypress has hosted for the past two years. I designed the logo and brand assets, drawing from the design system used for Cypress sub-brands and incorporating the concept of git branches into the main logo.

The theme for CypressConf 2024 was “Shift to the Future,” with a focus on outer space. I created background assets using colors from our design system to maintain consistency with the Cypress brand. Additionally, I designed a spaceship icon with git branches as the flames, which was incorporated into promotional images and swag.

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